Advertising is part of our lives and we find it everywhere from radio, television, magazines, newspapers, social networks, bus shelter to big events as concerts or sport matches.
One the one hand, advertising catches the attention of a lot of people and allow companies to show their products in an efficient way. Moreover, it is a fact that advertising promotes the celebration of events and supports teams of different sports.
On the other land, advertising influences in people´s mind and increased purchases. For example, people sometimes buy things that they don´t need because it is a new trend.
In conclusion, although advertising informs us about new products and offers, we must keep an eye on what we need and the quality and price of products, otherwise, we can become addicted to shopping
a. Review text is an evaluation of a
publication, such as a movie, video game, musical composition, book.
b. Purpose of Review Text
Review text is used to critic the events or
art works for the reader or listener, such as movies, shows, book, and others.
c. Generic Structure of Review Text
- Orientation :
Background information of the text.
- Evaluations : Concluding statement : judgement,
opinion, or recommendation. It can consist of more than one.
- Interpretative Recount
: Summary of an art works including character and plot.
- Evaluative Summation : The last opinion consisting
the appraisal or the punch line of the art works being criticized.
Use this structure in your review for the play "One Way Ticket" on the 5th November 2015.
The Example of Review Text:
Harry Potter: Order of the
Phoenix
I absolutely love the Harry Potter series,
and all of the books will always hold a special place in my heart. I have to say that of all the books, however,
this one was not my favourite.
Order of the Phoenix is a different kind of
book. In some instances this works you feel a whole new level of intensity and
excitement by the time you get to the end. I was truly moved by the last page.
Other times the book just has a slightly dreary, depressing feel. The galloping
pace of the other books has slowed to a trot here, and parts of it do seem
long, as if we’re reading all about Harry “just hanging out” instead of having
his usual adventures
A few other changes in this book – the
“real” world comes much more in to play rather than the fantasy universe of the
previous books, and Harry has apparently been taken off his meds. I know that
he had a lot to be grumpy in this book, especially with being a teenager and
all, but the sudden change in his character seemed too drastic. He goes from
being a warm-hearted, considerate person to someone who will bite his best
friend’s heads off over nothing. It just seemed like it didn’t fit with his
character, like he turned into a walking cliché of the “angry teen” overnight.
I actually liked the ending
(and yes, I cried!) as sad as it was. It packed a punch and it made me care
about the story even more. Still a really good book, with some editing it would
have been great.
Netflix And On-Demand Viewing Will Destroy Lazy TV
TV
is commonly called a “lean back” medium. With computers, you lean
forward and you’re engaged. The thought has always been that with TV,
you’re just leaning back and letting the experience play out in in front
of you. The networks were always happy to think of us as essentially
lazy couch potatoes.
But that’s no longer the reality of TV. Today viewers are much more
engaged. That means they are seeking out good shows wherever they might
live. So something like Transparent becomes a hit even though it’s on Amazon, a place people don’t usually associate with good TV. Girls, DareDevil and Orange Is The New Black
become hits not because of their slot on the TV schedule but because
they are high-quality shows that viewers can now easily find and watch
whenever they want. AMC NetworksAMCX+0.56% CEO Josh Sapan has an interesting op-ed in The Wall Street Journal
today about this titled “The Death of Indifferent TV Viewing.” For the
majority of the history of television, networks have used the power of
the TV schedule to goose certain shows. Launching a new sitcom? Slot it
at 8:30 between two shows that are already hits. Want to make sure
people flip to your channel? Get a spot high up on the cable lineup so
viewers don’t have to look too far down the line to find you.
Shows like “The Walking Dead” have ushered in an age of quality TV.
Sapan points out that today, those tactics no longer work. As TV
interfaces improve it’s easier than ever to just search for the show you
want to watch instead of having to channel surf. As cable becomes increasingly unbundled, viewers will have an even easier time only watching the shows they want to watch. There will be no more lazy viewing.
This
is going to create a seismic shift in the TV landscape. Executives at
all of the networks will have to work harder to create better shows.
This will be easier for networks like Sapan’s AMC which can get away
with only programming a few original hours per week and relying heavily
on reruns and movies to fill out its schedule.
It will be much more challenging for the legacy networks like NBC and CBSCBS+0.16%. It’s been clear for a while that they are going to have to radically rethink their models. Shows like American Idol and The Voice
were good choices because they required the kind of live viewing that
is becoming increasingly rare. But now the networks are sinking to what
feel like gimmicks with things like live staged musicals. Sports will
always be the trump card but viewers aren’t going back to the old way of
watching TV and the networks will have to adjust.
It will be interesting to
see if they can come up with some really creative solutions to this
problem. As AMC has shown, appointment viewing still exists. Everyone
wants to watch The Walking Dead live so they can be part of the
conversation the next day. But making high-quality shows is difficult,
especially in the volume networks need.
Lydia Jenkin is an entertainment feature writer for the New Zealand Herald.
Saturday, 28 March 2015
Any screen, anywhere, any time is becoming a reality for NZ TV
and movie viewers. Lydia Jenkin runs through the increasing options.
By Lydia Jenkin
With the launch of Netflix in New Zealand this week, our screen
entertainment options have expanded remarkably. You can now watch shows
and movies from competing providers on pretty much any screen with an
internet connection.
You can now see - legally- what you want,
when you want. And with these new subscription services, which let you
watch as much as you can for a flat monthly rate, there are no ads,
either.
The
amount you use will differ depending to the quality of the stream you
choose, how long you're watching and the device you're using.
As a
rough guide, streaming a half-hour television show at 1500kbps
(standard definition), you'll use something like 0.22GB. So if you
watched 100 half-hour episodes in a month, you'd use 22GB of your
broadband. Here, we look at the three big players in SVOD services
(streaming video on demand) and we also check off the other options.
Netflix
What is it?
This
American SVOD service has been operating in the US since 2007 and has
now launched into 50 countries, with 57 million members. It offers both
TV series and films, along with documentaries, stand-up comedy specials
and plenty of kids' programming. It creates its own shows and films, as
well as buying material from outside providers. How do you watch it?
You
can watch it via pretty much anything that can be connected to the
internet - tablets, phones, laptops, desktops, smart TVs, game consoles.
Netflix
will offer three different streaming quality levels: standard
definition, high definition, and 4K ultra-high definition, which have
different prices. Content
On offer are Netflix original shows such as Orange Is The New Black (season 3 will begin here on June 12), Bloodline (available now) Unbreakable Kimmy Schmidt (now), Marvel's Daredevil (April 10), and many others in the pipeline. The notable missing series in New Zealand is House of Cards, season three. House of Cards
is Netflix's flagship original show, and is an international hit but,
because rights to the show were sold elsewhere in New Zealand, season
three will not be available on Netflix.
Netflix is also home to many old series and movies - but you won't find any HBO shows (Game of Thrones, Girls, True Detective,
etc) here, and the newest film you'll see is likely to be from 2013.
Netflix says it's hoping to add to the catalogue at a rate of a new
series a week in future Price
It's a
monthly subscription service, and you have three pricing options:
single-stream standard definition plan for $9.99, two-stream
high-definition plan for $12.99, four-stream 4K ultra-high definition
family plan for $15.99. You can sign up for a one-month free trial. Pros and cons
Netflix
is a rapidly growing global brand, and is here to stay, so the content
range is going to get bigger and better. It's also the cheapest SVOD
service in New Zealand, and invests heavily in its technology, so the
interface is good. It will automatically detect the capabilities of your
device, and stream at an appropriate definition. It also has a built-in
recommendations system, so it will detect the type of shows and films
you like, based on what you've already watched.
If you're already
subscribed to the US version of Netflix via a back-door loophole, then
you'll have to weigh up whether switching will suit you or not,
depending on particular shows, and how much you're paying for the
privilege.
Lightbox
A NZ-only SVOD service created by Spark last
year, which offers a wide range of TV series from many different
international providers. How do you watch it?
Via
an internet connection, on a laptop, desktop, iPad (with a free App),
Apple TV using Airplay, PlayStation3 and 4, selected Samsung smart TVs,
and selected Samsung Android tablets. Content
Lightbox doesn't make its own content, but has gathered up a pretty wide selection. New series include Better Call Saul, Transparent, Vikings, Black Sails, Outlander, Mozart In The Jungle, and Suits, plus there's plenty of old favourites (30 Rock, Seinfeld), things you've missed (Breaking Bad, Top of the Lake, The Killing, Downton Abbey), and shows that have previously only screened on Sky TV in New Zealand (Mad Men, Justified, Luther, for example).
Interestingly, you can also watch past seasons of Netflix shows Orange Is The New Black and House of Cards
on Lightbox. And there's plenty for the kids, along with local content
and a growing selection of quality, if a little dated, documentaries. Price
It's $12.99 a month, and you can use it on up to five devices. Lightbox is also offering a free one-month trial. Pros and cons
It
seems like a pretty reliable service, it's local and you can still get
it for free for a year if you're a Spark broadband customer or you sign
up. If you've never had Sky's SoHo, or had a backdoor Netflix
subscription, then Lightbox has plenty to offer, and even if you
consider yourself pretty up-to-date with TV, it has some gems, and some
brand new stuff. It promises to keep adding to the catalogue, too.
Neon
What is it?
Neon
is Sky TV's online streaming subscription platform, launched this year
as an alternative option for those seeking another way to watch their
favourite TV series and films that would otherwise screen on Sky's
channels like Rialto, SoHo, UKTV, etc. How do you watch it?
Via
an internet connection on a desktop or laptop, iPad, iPhone (running
iOS7 or above), Apple TV using Airplay. It should be available on
Xbox360 and selected Samsung devices soon.
As above, a reasonable
internet connection and reasonable broadband allowance would be
advisable. All of the content streams in SD and will adapt to your
internet speed automatically. Content
Sky has just announced Neon will be screening the forthcoming fifth season of HBO hit Game of Thrones
on the same day it is broadcast in the US - at the same time it shows
in the evening on Sky's SoHo. The platform also has earlier seasons of GoT plus first seasons of US cable comedies and dramas like Girls, Fargo. Its exclusive content includes Crossbones with John Malkovich as Blackbeard; Washington's Spies,the US versions of The Bridge, and Broadchurch (called Gracepoint) and Nordic noir Lilyhammer.
The
emphasis is on drama, but there's a smattering of comedy and a
selection of kids' stuff too. The movie range isn't vast, but it's not
bad, with plenty of films from the arthouse Rialto channel. Price
$20 a month, and it's also offering a free one-month trial. Pros and Cons
It's the priciest option for a VOD sub but it's much cheaper than the Sky TV fees. And it's now the legal option for avid Game of Thrones fans who don't want a Sky SoHo subscription.
Other options
TVNZ's Ondemand
service has recently been upgraded, offering a much bigger back
catalogue than they used to have (great if you missed some locally made
productions/documentaries/mini-series) as well as fast-tracked seasons
of shows like iZombie, American Crime, The Following, Scandal, Revenge, Grey's Anatomy. It's free (though you do have to watch ads), and available on a computer, or they have apps for smartphones and tablets. TV3 Now
is a bit dated in terms of interface and layout, and mostly it'll just
be the most recent episodes of a show available for a limited time. It's
designed as a place to "catch up" if you missed an episode on TV,
rather than as a standalone platform. It's also free (with ads), and
their website has all the details of what you need to watch it on a
computer, or which shows are available on which mobile devices and what
apps are required. Quickflix is both an SVOD
service, and a pay-as-you-go service. It's $12.99 per month for the
subscription option but that gives you access only to a select
catalogue, you then pay more to access premium content. Prices for
episodes or movies differ, but $6.99 for movies or $2.99 for an episode
seems average, and it'll cost you $27 for season five of Downton Abbey
for example. The range of films and shows available is pretty
comprehensive, though lagging behind cinema distribution or if a show is
screening on TV. It can be used on pretty much all devices in SD
playback, but that list narrows for HD playback, and for particular
features.
Ezyflix is pretty similar to Quickflix,
except they don't offer a subscription model. You can also pay to
download a show or film (and keep it) rather than stream it. It's about
$17 or $18 to buy a recent release film, or around $7 or $8 to rent it. House of Cards season two would set you back $35. iTunes
has a pretty definitive range of movies you can pay to purchase or view
on your computer, or if you own an AppleTV you can watch them on your
TV screen, of course. The Hobbit: The Desolation of Smaug in HD is $24.99 to buy or $7.99 to rent (some movies have SD options that are slightly cheaper). Fetch TV
is not available yet, but the Australian company has said it is
planning on moving into the New Zealand market this year. It offers a
set-top box for a monthly fee, with access to Netflix, and a database of
films and international TV - though whether Fetch can stream the same
series Sky TV broadcasts in NZ isn't clear - and the ability to fast
forward, rewind, and record live television.
Here you got some links to find information for your essay:
- http://science.howstuffworks.com/environmental/green-science/save-earth-top-ten.htm
- http://www.50waystohelp.com/
- http://www.myenglishpages.com/site_php_files/reading-7-ways-to-protect-the-environment.php#.VOMz47Fgh0k
